The work, and the thinking behind it.

Explore completed case studies alongside ongoing client projects. Each shows the business goal, my contribution, and the work itself.

W-01MindShift: masterclass funnel page16:10
W-02MindShift: social post4:5
W-03MindShift: nurture email4:5
Coaching

MindShift Dynamics: funnel content and email nurture.

The goal
Connect the coaching offer with content and follow-up that gave interested people a way to learn more and make an inquiry.
What I did
Developed the messaging, created and repurposed content across channels, and wrote audience nurture content around the funnel.
The client's role
MindShift brought the coaching expertise and offer behind the campaign. The coaching service and client delivery belonged to the business; my role was the marketing work around it.
Two engagements worth $11,000 eachfrom the funnel used in this project
  • Messaging
  • Content
  • Repurposing
  • Email nurture
W-04Ronald: Instagram insights4:5
W-05Ronald: post or reel cover4:5
W-06Ronald: lead capture page16:10
Consulting

Ronald Choi: positioning, content, and lead capture.

The goal
Clarify Ronald's positioning and connect his content with a way for prospective clients to explore his consulting offer.
What I did
Worked on positioning, content planning and creation, lead capture, and the path from interest to an inquiry.
The client's role
Ronald brought the consulting expertise and offer. His business provided the service behind the content; my contribution was communicating that expertise and developing the route to an inquiry.
700 → 4.2K targeted followerswith 50 qualified calls during the engagement
  • Positioning
  • Content
  • Lead capture
W-07Sophie: educational post4:5
W-08Sophie: second post4:5
W-09Sophie: content calendar16:10
Coaching

Sophie: messaging, content calendar, and outreach.

The goal
Give Sophie's coaching content a clearer message and a consistent publishing and outreach rhythm.
What I did
Developed the messaging, educational content, content calendar, and personalized outreach.
The client's role
Sophie brought her coaching expertise and offer. Her business delivered the coaching; I worked on how it was communicated through content and outreach.
5 clients in 90 daysstarting from an audience of 1,573 followers
  • Messaging
  • Content planning
  • Outreach

Every business is different; these are past client outcomes, not a forecast for your engagement.

W-10Joi: reel cover9:16
W-11Joi: carousel cover4:5
W-12Joi: LinkedIn post16:10
Airline pilot and keynote speaker

Bringing Joi's experience into her content.

The focus
Develop Joi's online presence around her aviation experience, leadership perspective, and personal stories.
My contribution
LinkedIn content and account development, Instagram and TikTok content, short-form video scripts and editing, carousels, newsletters, landing pages, and email nurture content.
How the pieces connect
Her social content introduces ideas and experiences. The Confidence Flight Plan offers a resource for interested readers, with email follow-up and newsletters providing a way to keep hearing from her.
  • Personal branding
  • Social media
  • Video
  • Email
  • Landing pages

Ongoing. The examples show the work delivered; no booking or revenue outcome is claimed here.

W-13Danny: educational post4:5
W-14Danny: event poster4:5
W-15Danny: website or Google profile16:10
Counselor and supervisor, Texas

Content and local marketing support for Danny's practice.

The focus
Help Danny communicate his work in counseling, grief support, and supervision to audiences in Texas.
My contribution
Content planning, written posts, reels, event promotion, network research and outreach, website updates, and local SEO support.
How the pieces connect
Social content shares his perspective and information about his work. Event materials, website content, and local updates support the places people can look for more detail.
  • Content strategy
  • Social media
  • Events
  • Website support
  • Local SEO

Ongoing. The examples show the work delivered; no referral or revenue outcome is claimed here.

From the idea to the finished piece.

Examples of writing, design, and editing across different formats and voices.

W-16Creative Growths feed3:4
Creative GrowthsPersonal branding and social media content
W-17Joi's feed3:4
Joi SchweitzerAviation, leadership, and personal stories
W-18MindShift's feed3:4
MindShift DynamicsCoaching content
VID-W1Reel 1 (video)9:16
Ronald ChoiReel cover · script and video editing
VID-W2Reel 2 (video)9:16
Creative GrowthsReel cover · opening hook and captions
VID-W3Reel 3 (video)9:16
SophieReel cover · story development and editing

The work beyond the social post.

Selected landing pages, newsletters, and emails that support a reader's next step.

Featured sequence: Joi's Confidence Flight Plan

W-19Social post pointing to the resource4:5
The introduction

Social posts and videos introduce topics from Joi's experience and point interested readers toward the resource.

W-20Confidence Flight Plan landing page4:5
The resource page

A landing page explains the Confidence Flight Plan and gives visitors a way to request it.

W-21Welcome / nurture email4:5
The follow-up

Welcome and nurture emails continue the conversation after signup.

W-22Newsletter example4:5
The ongoing connection

Newsletters share further ideas, stories, and invitations.

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