The Unexpected Turn
In 2020, I was in my third year studying Computer Science at BD's top University-NSU. I was on track to become a software engineer—writing code, learning development, following the "safe" career path.
Then COVID hit. University closed. Life paused. Little did I know this pause would completely change my life's direction.
Finding My Passion
With all that free time, I started learning graphic design just for fun. I've always had an eye for visuals, so I quickly fell in love with creating designs, exploring creativity, and playing around with content.
For the first time in a long time, I felt excited—like I had found something that actually lit me up.
My real passion wasn't coding—it was visual storytelling, marketing, and building brands.
The Real Challenge
After graduating, I made a bold decision—I left tech behind and jumped into social media marketing full-time. But it wasn't smooth.
For 18 months, I struggled to grow my own brand. I was posting constantly, trying different content ideas, changing my bio every week... and still not getting any DMs.
I felt invisible. I doubted myself. But I didn't quit.
The System That Works
I kept learning, testing, and trying new things. Eventually, I figured out the key insight that changed everything: building a brand isn't about posting more—it's about posting strategically with a system that makes people stop, listen, and buy.
Now I help other coaches do the same. No gimmicks. No guesswork. Just a system that attract their dream clients.