Case study 01
How Sophie signed 5 clientsWith just 1,573 followers · 90 days
A generic content strategy with no direction, focused on vanity metrics — plus impersonal automation that felt robotic. No value proposition, no consistency.
Hyper-targeted messaging for her ideal client, authority content that showed her expertise, and a personalised DM rhythm — all on a consistent calendar with clear positioning.
Five high-value clients signed in 90 days from under 1,600 followers, engagement up 320%. A small, well-aimed audience beat a big passive one.
What wasn't working
- Generic content with no clear direction
- Vanity metrics over engagement quality
- Impersonal automation that felt robotic
- No clear value proposition or messaging
- Inconsistent posting schedule and themes
The winning strategy
- Hyper-targeted messaging for her ideal client
- Authority content that showcased expertise
- Strategic, personalised DM outreach
- Clear brand positioning and value proposition
- Consistent calendar with strategic themes